MARKETING • BRANDING • STRATEGIC PLANNING • PRODUCT COMMERCIALIZATION
Hello! I'm Angie
I'm an influential and impactful marketing leader with significant achievement in building robust marketing, branding, and product commercialization strategies within the pharmaceutical, life sciences, and healthcare industries. I have over 15 years of significant broad-based experience in brand development, digital marketing, eCommerce positioning, and product commercialization, and more. I’ve achieved career success through resourcefulness, sound resiliency, and a strong determination to succeed.
As a trusted thought leader and strategist, I effectively communicate brand vision and imperatives and establish a clear focus and prioritization of marketing strategies and initiatives. Skilled at understanding market dynamics and using impactful insight to create innovative marketing strategies and tactics across multichannel platforms that penetrate new market segments and break through the clutter of conventional marketing streams to deliver results.
![1Morgan,Angie _MG_1197[1]_edited.jpg](https://static.wixstatic.com/media/cbf263_a6842682d83c48f7ae51dc1cfd0c4e44~mv2.jpg/v1/crop/x_0,y_178,w_1500,h_1500/fill/w_457,h_457,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/1Morgan%2CAngie%20_MG_1197%5B1%5D_edited.jpg)
Angela Morgan
MARKETING & BRANDING EXECUTIVE
Phone:
501-519-2823
Email:
Location:
Little Rock, AR
EXPERIENCE
2017- Present
Senior Director of Marketing
Focus Laboratories
Lead, develop, and execute all marketing, advertising, product commercialization, and branding initiatives for Focus Laboratories Pharmaceuticals and its parent company Paragon BioTeck...READ MORE
2011-2017
TNAA- Travel Nurse Across America
Director of Marketing
Forged and mobilized a thriving marketing program and empowered marketing department; transformed healthcare recruitment company from a small, recession-rattled travel nurse staffing firm to one of the country’s largest health professional staffing firms...READ MORE
2004 - 2011
Brand Manager
Stone Ward
Headed marketing and advertising initiatives for multiple national franchise brands (retail brands with 100 corporate locations and 250 franchise stores.). Devised, implemented, and analyzed marketing and sales strategies to promote brand products. Led high-performing Account Executive team...READ MORE
SKILLS
Marketing Operations
Leadership
Strategic Development
Project Management
Lead & Demand Generation
Marketing Budget/P&L Management
SEO/SEM/PPC
Digital/Social Media Marketing
Event Marketing
Brand Development
Marketing Automation
Content Marketing
eCommerce
Product Launch
Multichannel Marketing
Team Training & Development
Cross-Functional Collaboration
Partnership Development
EXPERTISE
Marketing and Branding
Provides strategic leadership to the brand and voice to drive deeper and broader relationships with consumers across product lines and business models. Directs development of creative materials and marketing tactics; ability to leverage digital channels including social/mobile to drive authentic and meaningful marketing efforts to build a brand and drive sales.
Strategic Planning
Highly analytical with strong business acumen. Create initiatives to drive sales in B2B, direct-to-consumer capacities and retail channels. Successfully manage full P&L responsibility for companies with multimillion-dollar revenues.
Customer Acquisition and Retention
Leadership
I specialize in building marketing departments and teams from the ground up. As a motivational, enthusiastic leader of diverse teams, I identify individual strengths to assign responsibilities and build team cohesion. A sharp strategic and tactical thinker with the ability to engage and inspire teams to maximum performance.
Cultivating Relationships
Experienced in cultivating client relationships through exceptional customer service, effective communication, and proactive problem-solving. Skilled in account management, business development, and customer retention strategies. Completed [name of relevant certification or training program] to enhance client relationship management skills
Product Launch Go-To-Market Strategy
Highly skilled in launching new products into eCommerce and Retail space with highly successful results. Conduct market research to understand target audience and competition, develop comprehensive marketing plan, and executed launch strategy. Establishes distribution channels and developed launch materials, including product packaging, sales collateral, and press releases. Monitors sales, customer feedback, and marketing campaign performance to make data-driven adjustments, and evaluated the success of the product launch and made recommendations for future launches based on data analysis.
Skilled at lead generation and CRM strategies to drive inquiries to acquire and retain new and existing customers. Proficient in online media, SEO, and SEM to generate traffic and increase revenue.